Born from thunder. Built for athletes.
Boom Bros started in 2020 as a family project, a lesson in building something together.
The name came first. We wanted to call it Sons of Thunder, after James and John, the brothers Jesus nicknamed "Boanerges" in Mark 3:17. That name was already taken. So we named it after the sound thunder makes.
Boom Bros: two brothers who fight like thunder and love just as loud.
The kids grew up and went on to build big things of their own. The brand grew up too.
Today, Boom Bros is the home of official Finish First Sports Performance gear. Coach Jeremy Hoy trains athletes from youth to pro, plus adults and teams, in Easton and Delaware, Ohio. Everything here is made for the people who walk through those doors and do the work.
What we stand for
- Effort and attitude. You control both, every single day.
- Coachable. The best athletes never stop learning.
- Teammate first. Lead when it's needed. Follow when it's needed.
What's next
We're building team stores, so teams and clubs can gear up together and raise money for what matters most: travel, equipment, competitions and team training.
Thank you for being part of our family's story. Now go put in the work.
The Hoy Family